The Challenge
Modernising and Streamlining the Fruit Export Process
Our client operates as a vital link between fruit producers and international buyers, specialising in the export of citrus and stone fruit. The core of their operation relied heavily on manual Excel order forms shared via email, an error-prone process that made scaling difficult, hindered team efficiency, and created knowledge bottlenecks.
In addition, their reliance on a packaged ERP system created further friction. The existing system handled all downstream processes post-order but was bloated, inflexible, and mismatched to their specific workflows. They were paying for a fraction of the platform's functionality while having to adapt their business to fit the tool, rather than the other way around.